Build Your Content to Gain in Search Rankings
Providing relevant, valuable content attracts visitors to your site and establishes you as an expert in your industry. But it also is an important factor Google uses to establish the "value" of a site and how to rank it in the search results.
Google confirmed that the "Panda Update" from last year is now part of the core algorithm ranking signals. While Google does not divulge details, what we do know is that Panda was originally created to weed out poor content sites.
This year in March, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said that links, content and Rank Brain, were the top three factors to help you rank better on Google. Google rarely explains details of its ranking algorithm and there are many other factors, but acknowledging that these are the top three confirms that Google wants to reward websites that provide a good user experience.
Content is king. Rich, robust information, helpful insights and great images all provide strong content for your site. We do not create content just for the sake of filling up space. We first ask, what will truly benefit your target viewer? And then we set up to provide informative, entertaining and helpful content.
Information is the reason people come to your website. But many web designers and developers forget this in their zeal to create the prettiest page or coolest new interactive functions.
Customers are not interested in whether your design has a 4-pixel or a 5-pixel bevel. They don't care that you've built it in Joomla. They just want the functions to work and be able to find what they want easily.
How Does Content Bring in More Leads?
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Whether we are updating your current website or building a new one
for you, the process is the same for content development.
We ask a series of questions to learn more about your business, customers and design preferences. This information will guide design elements and appropriate content for your target audience.
We'll look at your current website's content structure to see where additional or expanded information is useful both for the visitor experience as well as our keyword strategy plan. And we'll look at
your competitors to see if there are informational gaps on which we
can capitalize or nuances that we should include in our content development.
We do a thorough analysis of keyword data including existing website keywords, information we receive from you, examining the keywords of your top 5 competitors and Google Analytics trend data.
As we map out your site's architecture, we are creating content for a good user experience while laying the ground work for rich keyword placement. We'll map out all relevant keywords including short tail and long tail keyword phrases.
Keywords are embedded into the code to enhance search engine recognition. And we remain mindful of page load speed which is not
only important to keep visitors interested by earns points with Google too.
We'll discuss with you how much involvement you would like in site maintenance and updates. We can provide an easy to use content management system (CMS) and training so you can make quick
updates to the site. We use a drag and drop technology so you can quickly place your new material.
Many local business owners find this platform provides easy log-in and access to insert new headlines, staff member info or photos in a matter of minutes. Or you can call us for updates. Our website platforms are secure and easy to manage.
New Content * Images * Video * Articles * Blogs
Every niche requires a different content strategy but for each the goals are the same. We'll focus primarily on your most lucrative services and add informational insights as needed for interest and to bolster the foundation for SEO. It will include those topics that target your most valuable prospects to incorporate the keywords and phrases they are using. We'll also ask about existing content assets including photos, video, testimonials, blogs and articles that can be used in the development. We have resources to complement your assets including high quality images and graphics.
For businesses where extensive content is needed either for the website or a planned content campaign through social media and other links, we'll conduct extensive research on your business niche and industry news to develop interesting and timely informational pieces. Kissmetrics emphasizes our point that SEO and content marketing should go hand-in-hand, that they should "blend" to bring a win for clients in this great article.
Business websites should have a call-to-action and we'll discuss with you a number of conversion mechanisms to select the most effective for your website visitors. Whether calling you, filling out a form, purchasing a product or signing up for an event, we'll install a successful lead conversion tool that can be tracked and measured.